SEO is a great way to grow your business and one of the easiest ways is to rank for local keywords. However, getting local traffic is hard if you only have a single location.

The world has become a lot smaller and a significant number of people have started to move from their home country to another one, for good.

If you have a business based in one country and you have offices or multiple locations in different countries, SEO can be a real challenge if you don’t follow a good plan.

In this blog, we will look at the multiple location SEO and we will tell you that how to do SEO of multiple locations.

What Is Multiple-Location SEO?

In order to attract people from various locations, you need a strong local SEO strategy.

If your business has outlets or branches in multiple cities or countries, then it would be helpful if they could serve more areas and even ship products internationally or globally.

How do you attract traffic from the desired locations? The solution is multi-location SEO. Location-specific SEO helps you gain valuable organic traffic from your local area.

By adding valuable content relevant to your local area on your site and using the right keywords.

You can see positive results in search rankings for terms including but not limited to: Your own business name (but not any trademarked names), generic keywords that apply to your business such as ‘cheap event tickets’ or ‘best skateboarding lessons’, and specific keywords related specifically to services or products offered such as ‘summer camp sessions’.

Importance of Multiple Location SEO

Whether you operate two locations or a hundred, it’s vital for local SEO that your online presence be optimized for multiple regions in order to help users find your website in their search queries since Google searches can vary greatly in different parts of the world.

Ideally, this would involve registering your appropriate domain names using the top-level domains specific to each country so as to avoid any duplicate content penalties.

Doing Local SEO of Multiple Locations

Perform competitor research

In order to successfully implement SEO for multiple locations, first and foremost you need to consider the market and evaluate your competition.

How your company is unique and how they work in different locations. It is important to understand these questions so as to be able to design and implement a local SEO strategy that will enable you to attract more customers as well as convert them.

For this reason, consider conducting a simple analysis of what the areas of your strength compared with those of your competition?

In addition, evaluate what competitors might need to improve upon. Performing competitor research will help you better understand the market and implement local SEO campaigns that resonate with your target audience and encourage them to purchase your products and services.

Related Post: What is local SEO and How does it Work?

Doing so will help you narrow down on new keywords or topics of interest to explore, which may lead to further opportunities for growth.

Use a single domain

If your business has multiple locations and you want to link those locations from one main domain, you will likely find that any links to specific locations from other domains don’t necessarily bolster their rankings as much as naturally created links.

In other words, even if the other websites linking to your brand include a link to a specific location page on your site, those pages will only be linked back to the main domain and will not bolster that PDQ Location Page’s rankings as much as naturally created links.

Create location-specific content

When you have local businesses in different locations, there are certain things to consider about optimizing your site for each area.

You can create pages that contain testimonials that speak specifically to the area’s customers. You can also create pages with photos of your business in one location, or highlight different products available at a specific location.

Because it is important not just to swap out the city and state name on each page, you can optimize on-page elements such as page titles,

H1’s, and content for each area. If you want to avoid duplicate content penalties, ensure that the content for each location is as unique as possible.

This will also help you create targeted experiences for your users. Sort product reviews and testimonials by product category and feature them on location pages.

Ensure that other unique details such as hours, payment types accepted, and driving directions are up-to-date.

Claim your Google My Business listings

Claiming your business on Google My Business is an easy process and gives you the chance to show up on Google Maps.

You can create a business account and share running it with multiple users. To start, you will want to add your business listing if it isn’t already there, and slightly modify the information we have about you there.

If you need changes with an existing listing, we recommend using our advanced tools for editing business listings since they make the change process much easier and less time-consuming than it would be otherwise.

Next – if you want to claim to manage several locations under one account – just select those locations from your dashboard and you’re all set.

Claim your Business

Claiming your business on Google My Business is an easy process and gives you the chance to show up on Google Maps.

You can create a business account and share running it with multiple users. To start, you will want to add your business listing if it isn’t already there, and slightly modify the information we have about you there.

If you need changes with an existing listing, we recommend using our advanced tools for editing business listings since they make the change process much easier and less time-consuming than it would be otherwise.

Next – if you want to claim to manage several locations under one account – just select those locations from your dashboard and you’re all set.

FAQs Related to the Topic

Is SEO based on location?

Several SEO’s believe that location-based searches will need to be handled manually for the foreseeable future due to the inability of Google to return sufficiently relevant results.

Such optimizers can either manually optimize your site on a per-location basis or they can pinpoint search queries on the go so that you may better concentrate on other areas of SEO.

How do I optimize my business for multiple locations on Google?

Yes, you can easily optimize your business for multiple locations on Google by using different terms such as Google My Business and many others.

Conclusion

SEO has evolved significantly over the past decade. It used to be that you just focused on optimizing one website for pretty much all of your business.

However, SEOs have discovered that having a presence on multiple platforms can be extremely beneficial for your business.

Understanding how to get search engine optimization done for multiple locations is one of the most important things you can do for your business.

If you are able to optimize your business across multiple locations it will be much easier to get the customers you are looking for.

I hope after reading this article you will easily understand how to do SEO of multiple locations.

For more information about SEO visit our services pages on our website.