How to do Mobile App Marketing?
The marketing of mobile app is a new frontier that many businesses are just starting to explore. With so many apps out there, it can be tough to get traction.
App marketing is a very difficult game to play, but it’s very rewarding if you can do it. There are lots of options for marketing, but they are not all created equal.
You can’t use the same strategies you used for other types of marketing. If you want to succeed in the highly competitive app store market, you need to learn how to do mobile app marketing.
As just around half of the smartphone owners use their phones to look for new apps, you need to know how to reach your target customers.
If you aren’t engaging with your customer base, then your business will never succeed. This blog will look at the different options for app marketing.
Strategies for Mobile App Marketing
Create a short name for your app
Making sure that the name of your app does not get truncated is incredibly important. If it’s too long, shorten it! What do you have to lose?
Unfortunately, even though there isn’t a character limit because the font used isn’t fixed width, you should still prepare for trial and error.
Create an amazing app icon
Users will fall in love with your app as soon as they check it out. From bold colors to eye-catching designs, from smooth functionality to a well-implemented user interface – beautiful apps make a powerful first impression.
Apple and Google have a bunch of marketing spaces available where your app will be promoted – the first screen of the App Store and Google Play libraries, top charts, promoted titles.
But what’s really important is ensuring that your app stands out from the others and represents your brand effectively within these spaces.
Reach Out to Influencers
Marketing your app can extend beyond your field of influence and work on connections with influencers who live outside the limits of your industry.
Developing honest, authentic, and mutually beneficial relationships with bloggers and influencers can help you promote your product.
Bloggers and Influencers have the power to create and direct emotional responses in readers or viewers while educating them on a subject or presenting new ideas on what they might be interested in.
If you’re targeting a specific group of people for example women over the age of 60. Business owners reaching out to influencers need to present content that is relevant to their readers/viewers, which is why it’s important to get to know the subject before contacting influencers within that area.
Trust is vital in this field. While some marketers may offer monetary compensation, we recommend that you find influencers that truly value your company and the effect it has on the people who become a part of it.
If viewers sense even for a moment that you are dishonest, all of your hard work can quickly go to waste. Genuine sponsorships will aid your company much more and build audiences much more rapidly than paid ones, simply because people will feel like they know you better and trust you more if they see that someone their own age recommends the things you do.
Take Screenshots of Your App Interface
Successfully designing and creating a mobile application that you know will help out your target audience with their daily activities is something to be very proud of.
Without your app, people would have difficulty making it through the day. This tells you that there’s a definite demand for this type of product or service and that your target audience is willing to download it as soon as they find out about it.
A great way to get the word out is by simply showcasing what your app can do, which you can do by taking high-quality screenshots like the one shown above – don’t forget to include captions to describe what you’re showing so people can understand what they’re looking at.
Optimization of App store
The competition can be intimidating when you’re just starting out in the field of app marketing. How sure are you that your app will be seen in the midst of such a crowded market?
This has been a general problem for many mobile app publishers. With more than 1.5 million mobile apps in the mobile store right now, it’s crucial that you find a way to stand out and get your app ranked highly in the search engines in order to boost your visibility and attract customers.
Make a demo video for marketing
Videos are a great way to showcase your beautiful and well-built product. Get your teammates involved, because more than one person’s creativity can help you finish projects faster and more efficiently.
Your video production team’s ideas might be different than what you had in mind – that’s why it’s crucial not to get attached to anyone’s idea or concept. Be very open-minded when receiving suggestions from others.
Once you are finished creating your demo video, be sure to leverage other online channels like Twitter and Facebook to promote your app.
Your demo video can also be included in blog posts related to specific points about your niche or could even be included in FAQs sections on your website because you never know when and where someone might need clarification and they might accidentally land on that page and get the answers they’re looking for.
How do you use mobile marketing?
Mobile marketing often involves using promotional tools that are specifically designed for the platform of the receiver.
These are usually text messaging, graphical picture messaging service (MMS), applications downloadable through an application store or resource, advertising within specially designed games that are downloaded to the device or sent by an advertisement server directly to a customer’s wireless device.
Mobile websites which use either WAP technology or HTML 5 to enable certain functions on some phones including being able to display big images and videos on standard web pages on-the-go, or by scanning QR codes that link customers with specific promotions/services tailored towards their needs.
There are a lot of ways you can market a mobile app. As a startup, you have to be prepared to try new things and test just about any strategy that could work.
In this blog, we’re have covered some of the basic strategies that you can use to get the word out about your app. we hope you enjoyed our article about how to do mobile app marketing.
With this knowledge, we know that you’ll be able to run a successful marketing campaign for your app and use marketing channels that help you grow as an app business.